SOUL by Ludacris
Integrating strategic digital and celebrity for the win.
Focus on parallels between high-profile brand ambassadors from athletic and entertainment fields and aspirations of target customers.
Centered creative concept on the intense role music plays in helping athletes, entertainers and goal-driven individuals achieve introspective focus.
Developed theme, “The SOUL of GREATNESS” --- exploring how being extraordinary emanates from a profound commitment and competitive spirit.
SOUL executives engaged NIMBUS to develop and produce an entire integrated marketing campaign — featuring Usain Bolt, Cesc Fabregas, Tim Tebow and Ludacris.
In addition to four digital commercials, NIMBUS created digital ads, outdoor placements, in-store displays, print ads, trade show/event materials, packaging and social media campaigns.